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Agenda-setting

Dearing, James W. (Author). Rogers, Everett M. (Added Author).

Summary: What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized on the media's agenda often demand attention on the public agenda, and in turn influence the policy agenda, creating policy changes. James W. Dearing and Everett M. Rogers's research on social issues that hit the top of the media agenda - e.g., the war on drugs, drunk driving, the Exxon Valdez, the Ethiopian famine, and AIDS - provides important theoretical and practical insight into the agenda-setting process and its role in effecting social change. This reader-friendly volume introduces students to an important area of communication research and offers them direction for further inquiry. Researchers and professionals in political and mass communication, media studies, research methods, and marketing also will appreciate this volume's insightful approach to agenda-setting and policy.

Electronic resources

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Record details

ISBN: 0761905626
ISBN: 9780761905622
ISBN: 0761905634
ISBN: 9780761905639
Physical Description: print
x, 139 pages : illustrations ; 22 cm
Publisher: Thousand Oaks [Calif.] : Sage, [1996]
Copyright: ©1996

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (pages 101-128) and indexes.

Formatted Contents Note:

What Is Agenda-Setting? Agenda-Setting as a Political Process The Media Agenda, Public Agenda, and Policy Agenda The Chapel Hill Study Salience as the Key in Agenda-Setting History of Agenda-Setting Research The Search for Media Effects Three Research Traditions Measuring Agendas The Rise and Fall of the War on Drugs -- Media Agenda Studies -- Media Advocacy for Drunk Driving -- Real-World Indicators and the Media Agenda -- AIDS and the Media Agenda in San Francisco -- Influencing the Media Agenda -- Similarity of Media Coverage of an Issue -- Measuring the Media Agenda -- The Exxon Valdez and the Environment -- Public Agenda Studies: The Hierarchy Approach -- The Issues of the 1960s -- Measuring the Public Agenda -- Evidence for the Influence of the Media Agenda on the Public Agenda -- Intervening Variables in Predicting the Public Agenda -- The Role of Personal Experience With Issues -- Public Agenda Studies: Longitudinal Approaches -- The Issue of AIDS in the United States -- The Issue-Attention Cycle -- How an Issue Gets on the Public Agenda -- Experimental Research -- A Threshold in Public Attention -- Issue Displacement as a Zero-Sum Game -- Time in Agenda-Setting Research -- How the Ethiopian Famine Got on the Agenda -- Policy Agenda Studies -- The Media-Policy Relationship -- Media Coverage and Decision Making in Washington -- From the Issue of Power to the Power of Issues -- Investigative Reporting and Policy Making in Chicago -- Studying the Policy Agenda -- Setting the Agenda in the U.S. Senate -- Studying the Agenda-Setting Process -- Comparisons Among Agenda-Setting Approaches -- Generalizations About Agenda-Setting -- Toward Disaggregation in Agenda-Setting Research -- Research Questions for Future Study -- The Need for Multimethod Research Designs -- Agenda-Setting in Democratic Societies.