Branding seafood : developing a marketing plan to sell value-added seafood products

Summary: "The globalization of the seafood market has stressed many North Carolina processors. However, they can tap into Americans' growing demand for easy-to prepare value-added seafood products. Regional restaurants and specialty retail stores have the strongest demand for value-added seafood. To better sell to these businesses and their customers, processors must create a brand identity and advertising program to promote new products. Efficient manufacturing and effective marketing are essential. The information in this publication will give you on overview on how best to market a new product to your customers. For additional resources, visit: www.ncseagrant.org/brandingseafood." --Conclusion.

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